Hispanic Consumer Promotion case study
Hispanic consumer promotion provides 365 days of visibility
Client: Colgate-Palmolive Company
Goal: To generate trial, increase sales and build brand awareness within eight key Hispanic markets in the U.S.
Solution: We used our thorough understanding of cultural nuances within these Hispanic communities to create highly visible and beautifully illustrated bi-lingual, 12-month themed calendar distributed as a gift with purchase at in-store sampling events during Hispanic Heritage Month. The monthly pages featured products and coupons included for redemption at the point of sale.
Results: Because of the incremental sales generated in the eight key markets within a two-month promotion period, the program has been repeated successfully each year for eight years running.
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