Trade show visibility boosts traffic
Trade Show Signage
Client: A Multinational computer, technology and IT consulting corporation
Goal: Design, produce and apply branded graphics onto a 40 foot corrugate container to promote a Portable Modular Data Center (PMDC) at the Gartner Data Center Conference in Las Vegas, NV.
Solution: Working with the manufacturer’s CAD specifications, the Adelante Group designed billboard graphic visibility for each side of the PMDC. We produced each to fit around doors, vents, and construction details. Since the exterior of the PMDC is a corrugate surface and not flat, we added a multiplier in the production process to ensure graphic fidelity when applied around each flange. This avoided a stretched graphic distortion. The Adelante Group also coordinated getting the decals produced, shipped and applied on site at Caesar’s Palace over the Thanksgiving weekend.
Results: High impact graphics helped draw a crowd to this unique IT solution.
Attendees were able to experience and walk through this quick-to-deploy, cost-effective, energy efficient data center solution for their high-density computing environments. The senior business executive who contracted our services was able to focus on his core mission, engaging clients, and not in the production management.
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